A debut book and a release date that moved four times
A book site with three jobs to do.
Ronald Smith's debut book, A Child of God Does Not Sin, came out on Amazon on October 19, 2026. Before release the site had one job: grow his newsletter. After release it had two more: send readers to Amazon, and book Ron on podcasts and interviews.
What we were handed, and what we took on
The scope.
We built the site from the book's own cover, a sky-blue palette with gold kept as an accent, and wrote it in Ron's voice: reverent, bold, and hopeful. Every form saves to our lead database first. Newsletter signups go to Mailchimp, tagged by the page they came from, and Ron gets an email for every contact or podcast request. The release date moved four times before launch, and each move touched the site, the blog posts, and the media kit. Around launch we built Ron an Arizona media list for his press release.
Services running on this account
The parts that took the longest
What we built.
Newsletter first, before there was a book to buy
The main button on every page was the newsletter. Signups land in our lead database and in Mailchimp, tagged by where on the site they signed up.
Buy buttons that switched on at release
The Amazon link is one setting. Until October 19 the buttons read coming soon; on release day they went live.
A media page that books interviews
A press kit and a podcast request form, so a host can book Ron without a long email thread.
A release date that moved four times
The date lives in the site settings and in every blog post. Each move went into the database first and the site second, so no page ever showed an old date.
An Arizona media list for launch
Scottsdale papers, Phoenix TV and public media, Christian radio, and his alumni outlets, each contact checked on the outlet's own site.
Other jobs that looked nothing like this one
More work.
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