Written from the work, not for the keyword
Notes from the work.
Local SEO, AI search visibility, and building marketing that sounds like the business it represents. No listicles, no filler.
Local SEO
Google Thinks Warren Is Near Cincinnati
There are two Warrens in Ohio and search engines default to the wrong one. Here is how to anchor your business to the right half of the state.
Read itAugust 30, 2026
Google Business Profile
Google Products: The Part Nobody Automates
The Products section of a Google Business Profile has no API. Any tool that claims to manage it is either using a person or not doing it.
Read itAugust 29, 2026
Technical SEO
Crawled, Not Indexed: Check Two Things
Google found the page, read it, and chose not to keep it. That is a quality judgement, and the usual response makes it worse.
Read itAugust 28, 2026
Operations
The 2am Call Went To Whoever Answered
For emergency trades, the job does not go to the best company. It goes to the first one that picks up. Here is how to work out what that is costing you.
Read itAugust 27, 2026
AI Search
Why ChatGPT Names Your Competitor
AI assistants answer local questions from a much smaller set of sources than Google uses, and most local businesses are invisible in all of them.
Read itAugust 26, 2026
Reviews
Stop Asking Every Customer For Reviews
Blast every customer with a review request and you will collect the opinions of the people with the strongest feelings. Some of those feelings are bad.
Read itAugust 25, 2026
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