Small on purpose, not by accident
A small team with a lot of leverage.
The iM Agency is a marketing, web development, and automation shop in Canfield, Ohio, led by Mike Tarantino. We work with businesses across the Mahoning Valley and, increasingly, well outside it.
Why a small shop can now do this much
We spent the last few years building our own tools.
A traditional agency scales by hiring. Every new client means more hours, and the junior doing your work is rarely the person who sold it to you. We went the other way and built software for everything that repeats.
Monitoring, reporting, research, and drafting run continuously. What is left is strategy, judgment, and the conversations, which is the part you actually want a person for. It is why a team this size can carry the client list it does without anyone becoming a stranger to your account.
Where we are
Based in Canfield, Ohio, in the Mahoning Valley. Most of our clients are within about fifty miles, and several are nowhere near it. The work travels; the local knowledge is what does not.
- 2979 Whispering Pines Dr., Canfield, OH 44406
- Mon-Fri 9am-5pm
- (330) 272-1493
What we argue about internally, so you do not have to
How we think about the work.
Learn the business before marketing it
Almost every complaint about marketing agencies traces back to one thing: they never learned the company. So we start there and write it down.
Automate the repetition, not the judgment
Monitoring, reporting, and drafting should not depend on someone remembering. Deciding what to publish and what to change should always involve a person.
Say the uncomfortable thing
If a plan is a bad idea we will tell you, including when it costs us the sale. You are paying for an opinion, not agreement.
Show the numbers
Every retainer client gets a dashboard with the same data we see, updated daily. There is nothing to spin when you can look yourself.
Stay small on purpose
Growing headcount means the person doing your work stops being the person you talk to. Building software instead is how we avoid that.
Own nothing that should be yours
Your site, your ad account, your Google profile, your brand files, your Intelligence File. All in your name, all portable if you leave.
The short version of what we actually do
Three disciplines, one foundation.
iM stands for Image, Intelligence, and Impression Management. Intelligence sits at the bottom because the other two are built on it.
The things people ask before they call
Fair questions, answered straight.
You're a small team. What happens when you're busy?
The repeatable work does not depend on anyone's calendar. Monitoring, reporting, and drafting run on a schedule whether or not someone is at a desk. What needs judgment gets a person's judgment, and that is deliberately the smaller half of the work.
Isn't AI-written marketing generic?
It is, when it is written from the open web. Ours is written from your Business Intelligence File, which is why it names your equipment, your service area, and your actual guarantee. That is the whole reason Intelligence Management comes first.
Does anything go live without a human looking at it?
No. Reports and drafts generate on their own. Anything that touches a client-facing surface, your site, your Google profile, your ads, your email, stops and waits for approval. That rule is not a preference, it is how the system is built.
Will you work with anyone?
No, and we would rather say so early. We take on businesses that are ready to grow and prepared to commit to the work, because this compounds over months rather than days. If you are not there yet, we will tell you instead of taking the money.
Start by finding out where you actually stand
Find out what Google and ChatGPT say.
Book 15 minutes and we will look you up live: where you rank, what your Google profile is missing, and whether AI assistants name you when someone asks for what you sell.