The part most agencies will not show you
We built the software we run on.
Most shops check your rankings once a month by hand and email you a PDF. We built operators that do the repeatable work continuously, monitors that watch the operators, and a hard rule about what a person has to approve.
Everything downstream depends on this being right
It starts with your Intelligence File.
Before any marketing happens we learn how your business actually works and write it down. History, services, proof, the jobs you turn down, the questions buyers ask, the phrases you refuse to use.
Every operator reads it before producing anything. That is not a policy someone has to remember, it is how the system is wired. It is also the reason our output names your equipment and your service area instead of describing your trade in general.
Why it comes first
- Generic content is an input problem, not a tooling problem
- AI assistants get you wrong when the right facts are not published anywhere
- Every new vendor otherwise re-asks the same questions from scratch
- You keep it. If you leave, it goes with you
Twenty-one of them, each with exactly one job
Operators, not interns.
Each operator does one thing and does it the same way every time: audit a page, research a market, draft a reply, assemble a report. They read your Intelligence File first, every time, and they hand their work to a person.
Auditors
Read your live Search Console and Analytics data and score pages against a rubric, producing a rewrite list rather than an opinion.
Researchers
Pull live keyword, competitor, and market data before a budget or a campaign structure is proposed.
Writers
Draft pages and articles from your Intelligence File, with the sources cited.
Reviewers
Draft replies to reviews, holding anything critical for a person.
Reporters
Assemble what happened this week from the data rather than from memory.
Inspectors
Run a site through a pre-launch checklist and flag what a person needs to decide.
A problem that waits until month end is a problem twice
Thirty-nine checks, on a schedule.
Monitoring is the work people are worst at doing consistently, which makes it exactly the right thing to automate. These run whether or not anyone is at a desk.
Search, daily
Six sources pulled every day: Search Console, Analytics, page speed, Bing, backlinks, and on-site behaviour.
Ads, twice daily
Campaigns, keywords, search terms, and competitor ad copy, so a spend problem surfaces the same day.
Business profile, daily
Profile health, insights, and suspension state pulled through the official API.
Broken links, continuously
Every 404 from real traffic is captured and re-checked, so dead links get redirected instead of quietly bleeding visitors.
And something watches the monitors
A daily digest reports on every scheduled job, including the ones that finished clean. Reporting only on failures sounds tidier and hides the failure that matters most: a check that quietly stopped running. Silence is not evidence that things are fine, so we made silence impossible.
The line we do not cross
A person approves anything you can see.
Automation without a gate is how agencies embarrass clients. The rule here is drawn by blast radius, not by how clever the automation is.
Runs unattended
- Reading your data and pulling reports
- Monitoring rankings, ads, and profile health
- Drafting pages, articles, and replies
- Flagging problems and assembling recommendations
Waits for a person
- Publishing anything to your website
- Editing your Google Business Profile
- Any change to ad spend or campaigns
- Posting to your social accounts
- Replying to a critical review
- Anything sent to your customers
The compounding part
It gets better at your account specifically.
Every operator keeps a record of what it learned on a job, and that record is read on the next run. A quirk of your market, a phrase that works, a supplier name that keeps getting misspelled: it gets written down once and applied afterwards.
This is the part that does not survive staff turnover at a normal agency. Here it is a file, not somebody’s memory.
What that means for you
- Corrections stay corrected
- Month twelve is better than month one, not the same
- Nothing is trapped in one person’s head
The things people ask before they call
Fair questions, answered straight.
You're a small team. What happens when you're busy?
The repeatable work does not depend on anyone's calendar. Monitoring, reporting, and drafting run on a schedule whether or not someone is at a desk. What needs judgment gets a person's judgment, and that is deliberately the smaller half of the work.
Isn't AI-written marketing generic?
It is, when it is written from the open web. Ours is written from your Business Intelligence File, which is why it names your equipment, your service area, and your actual guarantee. That is the whole reason Intelligence Management comes first.
Does anything go live without a human looking at it?
No. Reports and drafts generate on their own. Anything that touches a client-facing surface, your site, your Google profile, your ads, your email, stops and waits for approval. That rule is not a preference, it is how the system is built.
Will you work with anyone?
No, and we would rather say so early. We take on businesses that are ready to grow and prepared to commit to the work, because this compounds over months rather than days. If you are not there yet, we will tell you instead of taking the money.
Before you get in touch
How we work, answered.
Is my marketing written by AI?
Drafting is assisted, and we would rather say that plainly than pretend otherwise. The difference is the input and the gate: it is written from your Business Intelligence File rather than the open web, and a person edits and approves everything before it goes near your site.
What actually runs without a person watching?
Reads, reports, monitoring, and drafts. That is the whole list. Anything that writes to a surface your customers can see, your website, Google profile, ads, social accounts, or email, waits for approval.
What happens when something breaks?
A daily digest reports on every scheduled job, including the ones that ran clean. That sounds excessive until you consider the alternative: a check that quietly stops running is the failure nobody notices for six months.
Do I need to understand any of this?
No. It is on this page because you should be able to see how the work gets done if you want to, not because you have to learn it. Most clients care about two things: is it getting done, and can I see the numbers. Both are yes.
Start by finding out where you actually stand
Find out what Google and ChatGPT say.
Book 15 minutes and we will look you up live: where you rank, what your Google profile is missing, and whether AI assistants name you when someone asks for what you sell.