Paid search, without the agency black box
Stop paying for the wrong clicks.
Search campaigns and Local Services Ads, reviewed twice a day, with the search terms you are actually paying for shown to you plainly.
Most accounts leak money quietly
An account left alone drifts. Broad keywords pull in searches you would never bid on deliberately, budget goes to the wrong campaign, and the monthly report shows clicks and impressions rather than what any of it cost per customer.
- Paying for searches with no chance of becoming a job
- Reports full of impressions and clicks but nothing about cost per lead
- Budget spread evenly across services with very different margins
- No idea which keywords produce calls and which just spend
No vague retainers, no mystery line items
What we manage
Campaign structure
Built around your services and margins rather than one campaign holding everything.
Negative keywords, continuously
The ongoing work of removing searches you should not be paying for. This is where most of the savings are.
Local Services Ads
Set up and managed where they apply, including the verification process.
Conversion tracking that is real
Calls and form submissions tracked properly, because optimising toward clicks optimises toward nothing.
Plain reporting
What you spent, what it produced, and what we changed.
The part other shops do by hand, once a month
How we run it
Paid media is the one place where an unattended mistake costs money by the hour, so the gates here are the strictest we run.
Reviewed twice daily
Campaign, keyword, and search-term data pulled on a schedule so a spend problem surfaces the same day.
Competitor activity watched
Who else is bidding against you and what their ads say, tracked over time.
Budget changes need approval
Spend is real money leaving your account. Recommendations are generated automatically; changes wait for a person.
Search terms shown to you
Not just the keywords we bid on but the actual searches that triggered your ads. It is the fastest way to see whether an account is healthy.
These work better together than apart
The rest of Impression Management.
What people find, and what they conclude.
Not a claim, a list you can go and check
Who this runs for, and what we have written about it.
Accounts with Google Ads running on them
Worth reading before you buy this
The things people ask before they call
Fair questions, answered straight.
You're a small team. What happens when you're busy?
The repeatable work does not depend on anyone's calendar. Monitoring, reporting, and drafting run on a schedule whether or not someone is at a desk. What needs judgment gets a person's judgment, and that is deliberately the smaller half of the work.
Isn't AI-written marketing generic?
It is, when it is written from the open web. Ours is written from your Business Intelligence File, which is why it names your equipment, your service area, and your actual guarantee. That is the whole reason Intelligence Management comes first.
Does anything go live without a human looking at it?
No. Reports and drafts generate on their own. Anything that touches a client-facing surface, your site, your Google profile, your ads, your email, stops and waits for approval. That rule is not a preference, it is how the system is built.
Will you work with anyone?
No, and we would rather say so early. We take on businesses that are ready to grow and prepared to commit to the work, because this compounds over months rather than days. If you are not there yet, we will tell you instead of taking the money.
Before you get in touch
Google Ads, answered.
What is the minimum budget worth spending?
It depends entirely on your market and what a customer is worth to you. In a competitive trade, too small a budget buys too few clicks to learn anything, and we will tell you if that is the case rather than take it.
Do you charge a percentage of spend?
We will be explicit about the fee structure before you commit. What we will not do is quietly benefit from recommending you spend more.
Can I see the account?
Yes. It should be in your Google account with us as a manager, so if we part ways the history stays with you. Be wary of anyone who builds it in their own account.
Start by finding out where you actually stand
Find out what Google and ChatGPT say.
Book 15 minutes and we will look you up live: where you rank, what your Google profile is missing, and whether AI assistants name you when someone asks for what you sell.