Four trades wearing one name
One contractor, four different buyers.
AK Heating & Cooling does residential HVAC, commercial HVAC, commercial refrigeration, and Generac standby generators. A homeowner with a dead furnace and a restaurant owner with a failing walk-in cooler are not the same person and should not land on the same page.
What we were handed, and what we took on
The scope.
The company absorbed Valley Mechanical Solutions and picked up its refrigeration book, which meant two retired domains needed to keep their equity and their customers. We separated the four service lines into their own paths, redirected akhvacpro.com and valleymechanicalsolutions.com into the primary domain, and built the search and ads presence around the fact that the four lines compete against four different sets of local companies.
Services running on this account
The parts that took the longest
What we built.
Four service lines, four funnels
Residential, commercial, refrigeration, and generators each get their own pages, their own keywords, and their own ads. Sharing them would have buried the commercial work.
Two domains retired without losing the traffic
akhvacpro.com and valleymechanicalsolutions.com 301 into the primary domain rather than being switched off.
One promotable number
A single marketing line appears everywhere public, with the internal line kept off every surface so call attribution stays intact.
Other jobs that looked nothing like this one
More work.
Start by finding out where you actually stand
Find out what Google and ChatGPT say.
Book 15 minutes and we will look you up live: where you rank, what your Google profile is missing, and whether AI assistants name you when someone asks for what you sell.