A product that has to be believed before it is bought
Four buyers, one piece of steel.
Bill Barna spent 33 years as a police officer and built the Bolo Stick after watching how school doors actually fail. It is 1045 cold-rolled steel, independently tested past 4,200 pounds of force, and it already ships to 39 states. The problem was never the product.
What we were handed, and what we took on
The scope.
A school resource officer, a church safety volunteer, and a parent are buying the same object for three different reasons, and one of them has a purchase order process. The store had to carry all of those without turning into three stores. We also had to be careful with compliance language: the Patio Safety Pin is fire code compliant in most jurisdictions, the Bolo Stick is newer ground, and overclaiming there would be a real liability rather than a marketing sin.
Services running on this account
The parts that took the longest
What we built.
A storefront and a review engine
Checkout plus a system for collecting and publishing real buyer reviews, because a security product sells on other people's trust.
Segment paths instead of one catch-all page
Schools, churches, commercial, and residential each get the evidence that segment actually asks for.
Compliance language that does not overclaim
Every page routes the reader to their local building and fire authority rather than promising the product clears their code.
The proof, stated plainly
The 4,200 pound test figure, the NASRO membership, and the Tennessee Sheriffs Association and NOCSSM endorsements, without dressing any of them up.
Other jobs that looked nothing like this one
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