Somebody has to find this at the worst moment of their life
A directory for a search nobody wants to run.
Crime scene cleanup, unattended death, biohazard remediation. The person searching is not shopping. They need a qualified company in their county, today, and most of what ranks for those terms is lead resale.
What we were handed, and what we took on
The scope.
Thousands of listings across the country, generated per location and per service, which is a structure that fails quietly in interesting ways. It is also where we test the things we later run on client accounts: programmatic page generation at scale, claim outreach, and what happens to a site of that size when a Google core update lands.
Services running on this account
The parts that took the longest
What we built.
Programmatic pages per ZIP and per service
Built to be genuinely useful at that scale, which is the part most directories skip.
A claim and verification path
Companies claim their listing and verify it, so a badge means something.
Filters that only show up when they can do something
A dropdown offering three options that all return zero results does not read as sparse, it reads as broken. So it does not render.
Other jobs that looked nothing like this one
More work.
Start by finding out where you actually stand
Find out what Google and ChatGPT say.
Book 15 minutes and we will look you up live: where you rank, what your Google profile is missing, and whether AI assistants name you when someone asks for what you sell.