What is actually true about your business.
Intelligence Management
Your history, products, services, people, and proof, gathered once and kept current. Everything else we write comes out of it, which is why our content never sounds like it was written by someone who has never met you.
Knowing the business before marketing it
Intelligence Management means treating what is true about your company as an asset worth maintaining. Your history, your services, your proof, your objections, recorded once and kept current. It sounds obvious. Almost nobody does it, which is why so much marketing reads like it was written about a category rather than a company.
- Copy that describes your trade but never your company
- AI assistants recommending competitors because your information is easier to read than yours
- The same questions re-asked at every kickoff with every new vendor
- Your strongest selling point missing because nobody thought to ask
- Claims on your site that nobody at the company would defend
Pick the one that matches your problem
Three services under Intelligence.
Business Intelligence File
We learn your business first and write it down. You get a copy.
Read moreAI Search Visibility
Does ChatGPT know your business? We measure it, fix it, and measure again.
Read moreContent That Comes From Your Business
Service pages, articles, and answers written from your file, not the open web.
Read moreWhy this one comes first
Everything else is built on this.
Image and Impression are both downstream of what is actually true about your business. Get that written down and the other two stop being guesswork. Skip it and you get marketing that could belong to any company in your trade.
The three disciplines
- Intelligence Management — What is actually true about your business
- Image Management — How you look when someone finally checks
- Impression Management — What people find, and what they conclude
The things people ask before they call
Fair questions, answered straight.
You're a small team. What happens when you're busy?
The repeatable work does not depend on anyone's calendar. Monitoring, reporting, and drafting run on a schedule whether or not someone is at a desk. What needs judgment gets a person's judgment, and that is deliberately the smaller half of the work.
Isn't AI-written marketing generic?
It is, when it is written from the open web. Ours is written from your Business Intelligence File, which is why it names your equipment, your service area, and your actual guarantee. That is the whole reason Intelligence Management comes first.
Does anything go live without a human looking at it?
No. Reports and drafts generate on their own. Anything that touches a client-facing surface, your site, your Google profile, your ads, your email, stops and waits for approval. That rule is not a preference, it is how the system is built.
Will you work with anyone?
No, and we would rather say so early. We take on businesses that are ready to grow and prepared to commit to the work, because this compounds over months rather than days. If you are not there yet, we will tell you instead of taking the money.
Start by finding out where you actually stand
Find out what Google and ChatGPT say.
Book 15 minutes and we will look you up live: where you rank, what your Google profile is missing, and whether AI assistants name you when someone asks for what you sell.