Two audiences, one domain, a fixed deadline
A record to show and a race to run.
Pamela Carter represents Legislative District 4 in the Arizona House. A political site carries a constraint most businesses never face: an election date that does not move, and rules about what can be said and who paid for saying it.
What we were handed, and what we took on
The scope.
Constituent services and campaign material are different jobs with different obligations, and they share one domain. We handle the site, the social output, and the digital advertising plan, all of it built around disclosure requirements: the paid-for attribution, and Arizona's rule requiring disclosure on synthetic media depicting a candidate inside the 90-day window before an election. The specifics of the ad strategy stay off this page for the obvious reason.
Services running on this account
The parts that took the longest
What we built.
Next.js on Vercel, deployable on an hour's notice
Legislative news does not wait for a release window.
Attribution built into the templates
The paid-for line is part of the component, not something a person has to remember to paste onto each graphic.
A district-shaped content cadence
Bills, votes, and constituent updates on a rhythm rather than in bursts around news events.
Other jobs that looked nothing like this one
More work.
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